Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Disney has completed its first upfront as a combined, expanded portfolio, securing overall ad revenue increases of 5%, according to the company.
After completing its $71.3 billion purchase of 21st Century Fox in March, Disney saw double-digit CPM (cost per thousand viewers reached) increases across all dayparts for ABC, and low double-digit hikes in cable and sports, including 10% CPM gains across NBA games on ABC and ESPN. News CPMs were up in the single digits.
Monday
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in