Disney Touts First-Party Data and Programmatic Enhancements in Upfront Kickoff

During its second tech and data showcase, the company tells buyers it has the tech for streaming

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

As upfront season begins, Disney wants to show brands that it not only has an enviable library of content and a massive audience, but the technology to ensure advertisers find the right audiences as efficiently as possible and can measure campaign performance better than anywhere else.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in