Disney Squeezes Its Entire Expanded TV Portfolio Into One Super-Sized Upfront Event

The company spotlighted all 6 brands in the week's longest presentation

Disney ad sales chief Rita Ferro showed off the depth of her company's expanded TV portfolio. Walt Disney Television/Robert Milazzo

Disney managed to squeeze all of its TV brands onto the Lincoln Center stage for its first-ever combined upfront, an event that was both comprehensive and time-consuming: at two hours and 19 minutes, it was by far the longest presentation of upfronts week.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.