Disney Squeezes Its Entire Expanded TV Portfolio Into One Super-Sized Upfront Event

The company spotlighted all 6 brands in the week's longest presentation

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Disney managed to squeeze all of its TV brands onto the Lincoln Center stage for its first-ever combined upfront, an event that was both comprehensive and time-consuming: at two hours and 19 minutes, it was by far the longest presentation of upfronts week.

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