Disney managed to squeeze all of its TV brands onto the Lincoln Center stage for its first-ever combined upfront, an event that was both comprehensive and time-consuming: at two hours and 19 minutes, it was by far the longest presentation of upfronts week.
Despite the length—considerably longer than the 90-minute presentation Ferro had been aiming for—the company successfully integrated its expanded portfolio of brands following March’s acquisition of 21st Century Fox: ESPN, FX, ABC, ABC News, Freeform and National Geographic.
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