Ahead of the most distinct, transformative upfronts week in a decade, Adweek is sitting down with a different ad sales chief each day. Following Fox’s Marianne Gambelli on Tuesday is Rita Ferro, who is presiding over the first upfront since the Disney-Fox merger was finalized.
In September, Ferro was named president of Disney advertising sales, overseeing all Disney media properties including, for the first time, ESPN, as well as the TV networks Disney acquired from Fox like FX and National Geographic.
Disney
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