Programming & Performance

Disney Sells Out Oscars Ad Inventory Despite Last Year’s Record-Low Ratings

New sponsors this year include Crypto.com, Paramount+ and CNN+

Amy Schumer, Regina Hall and Wanda Sykes will co-host Sunday's Oscars ceremony.Art Streiber/ABC
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By Jason Lynch

March 23, 2022

Last year’s Oscar ceremony lost more than half its audience, but Disney still managed to sell out its ad inventory for this year’s telecast, which will air Sunday.

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Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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