Amazon Snags Disney Exec Jeremy Helfand to Lead Prime Video Advertising

Prime Video's ad-supported tier arrives Jan. 29

Prime Video’s upcoming ad-supported tier is beginning to take shape.

Disney’s Jeremy Helfand is headed to Amazon to lead Prime Video Advertising, the company has confirmed to Adweek. The executive first announced the news on LinkedIn today.

Helfand initially joined Hulu in 2018 as its vp and head of advertising platforms before rising to Disney, where he ultimately transitioned to lead ad technology platforms development for brands like Hulu, Disney+ and ESPN.

The executive shuffle comes ahead of Amazon’s ad-supported tier on Prime Video, arriving in the U.S.

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