Amazon Prime Video Prepares to Introduce Ads with IPG Mediabrands Collab

The new ad tier subscription will be launched by the platform in early 2024

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Early next year, Amazon will introduce advertising across the content within its Prime Video platform, becoming one of the last major players in streaming to do so. The initiative will be supported by IPG Mediabrands after agreeing to a three-year partnership across the various countries in which the platform is rolled out.

The news of the introduction of the new ad tier came after a reported slowdown in subscriber growth numbers for its Prime service offer, with 157.3

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