TV Upfronts

Disney Closes Upfront With Commitments 'In Line' With Prior Year

According to the company, growth was driven by sports and streaming

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Disney is the latest publisher closing the wonderful world of upfront talks.

Today, Disney announced it had crossed the upfront finish line, with commitments across entertainment, streaming, sports and inclusion. Demand was driven by live events; addressable across sports and entertainment, including Hulu and the Disney+ ad tier; and programmatic and measurement offerings.

Overall revenue and volume commitments made in the upfront were “in line with the prior year,” according to the company. In 2022, Disney announced its strongest upfront ever, reporting $9 billion in advertiser commitments.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in