TV Upfronts

Disney Cancels Upfront and Hulu’s NewFront as Entire Upfronts Week Goes Digital-Only

Coronavirus spread wipes out all of May’s major TV presentations

In addition to canceling its annual Lincoln Center upfront event, Disney is also scrapping Hulu's NewFront a week earlier.Walt Disney Television/Robert Milazzo
Headshot of Jason Lynch
By Jason Lynch

March 12, 2020

At the start of Thursday morning, every major event planned for upfronts week in May was still going forward. Now, they’ve all been canceled in response to concerns over the coronavirus pandemic.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Jason Lynch

Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

Recommended articles
Related Articles
TV Upfronts

Both ViacomCBS and NBCUniversal Cancel Upfront Events, Will Go Digital-Onlyicon-image

By Jason Lynch

TV Upfronts

AMC Networks Cancels Upfront as Coronavirus Fears Wipe Out March Eventsicon-image

By Jason Lynch

a big stage with big screens
TV Upfronts

May Upfronts Week Collapses as Most Media Companies Delay Their Virtual Eventsicon-image

By Jason Lynch

tvs falling out of the sky over new york
Coronavirus

Linear TV Ad Spend Will Plummet About 41% in March and Aprilicon-image

By Jason Lynch

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Why Brands Should Embrace Supply Path Optimization Now

Subscriber Onboarding and Engagement Done Right

Customer Experience Transformation for the C-Suite

You Might Like

Why Smart Brands Are Turning to Latin America for Creative Talent

By Ajit Kara

The Role Total Video Planning Plays in Upfronts

By Tim Spengler

The Art of Shopper Recognition

By Acxiom

The Power of the U.S. Hispanic Consumer

By TelevisaUnivision

Your sites feature HTML here...