Disney Will No Longer Run TV Ads From Rival Netflix on Its Entertainment Networks

Decision marks a wrinkle for streaming services trying to use marketing to win customers

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The Walt Disney Company, about a month away from debuting its premiere streaming television service Disney+, will no longer run advertisements for Netflix on any of its television entertainment properties, The Wall Street Journal reported on Friday.

The decision from Disney not to allow advertisements for Netflix marks a wrinkle for both established and upstart streaming television services trying to woo new subscribers to their services. Linear television networks have long run ads for streaming services, and Netflix has been a reliable big spender for TV spots, even as linear ratings have continued to decline as consumers shift their attention to Netflix and other OTT viewing.



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