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Hulu is coming to Disney+.
By the end of 2023, Disney will roll out a single app experience that incorporates Hulu content on Disney+, available to customers who subscribe to both streaming services.
Disney+, Hulu and ESPN+ will still be available as standalone options, but during Disney’s second-quarter earnings call on Wednesday, CEO Bob Iger said that he views the new strategy as a “logical progression” of the company’s direct-to-consumer offerings.
“[It] will provide greater opportunities for advertisers, while giving bundle subscribers access to more robust and streamlined content, resulting in greater audience engagement and ultimately leading to a more unified streaming experience,” said Iger, also adding he expects the singular experience to lower churn.
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