Discovery+ Doesn’t Want to be the Next Netflix. It’s Targeting Disney+ Instead

Platform's distribution deals, price point and house-of-brands approach build off Disney streamer's success

Discovery president and CEO David Zaslav frequently referenced Disney+ when outlining to investors how Discovery+ will grow. Disney+, Discovery, Getty Images

Most upstart streaming services long to be the next Netflix, whether they admit it publicly or not. But for Discovery’s new OTT platform, which will debut on Jan. 4, the company is targeting a different streamer’s playbook instead: Disney+.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.