Discovery Channel's Shark Week Dives Into New Marketing Partnerships

The network added seven brands in 2023

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Shark Week, hosted this year by actor Jason Momoa, is diving into the deep end on Discovery Channel with a slate of new marketing partners.

Van Leeuwen, Crumbl Cookies, Australian Gold, Bark Social, Eventbrite, Ripley’s Aquarium and Valpak have all joined the annual event, taking place July 23-29.

“Shark Week has been at the forefront of summer entertainment for 35 years, and our partner brand alignments allow fans to experience their love of the event on and off the screen,” Karen Bronzo, CMO, US Networks Group, Warner Bros.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in