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Shark Week, hosted this year by actor Jason Momoa, is diving into the deep end on Discovery Channel with a slate of new marketing partners.
Van Leeuwen, Crumbl Cookies, Australian Gold, Bark Social, Eventbrite, Ripley’s Aquarium and Valpak have all joined the annual event, taking place July 23-29.
“Shark Week has been at the forefront of summer entertainment for 35 years, and our partner brand alignments allow fans to experience their love of the event on and off the screen,” Karen Bronzo, CMO, US Networks Group, Warner Bros.
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