Diaz-Balart Fill-in on MSNBC Part of NBCU Hispanic Strategy

Zalaznick talks about cross-pollination efforts

Few in television have been as focused on the rise of the Hispanic demographic and its implications for the industry as NBCU’s Lauren Zalaznick. “This is the only large-scale growing network audience on television,” Zalaznick says. “We all know [the] general-market is shrinking…but Hispanic broadcast is growing.”