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Roku has been at the forefront of the exploding TV streaming space, growing to more than 55 million active accounts. The company plans to continue leaning into the momentum and expand further by adding original content and fostering innovative marketing partnerships.
Scott Rosenberg, svp and general manager of platform business at Roku, joined Adweek’s Convergent TV Summit to discuss the platform’s transformative year and how its big swings are paying off.
The platform’s big year
In addition to growing to more than 55 million active accounts, Roku doubled its upfront spend commitments in 2021 compared to the year prior.
“It has been a transformative year; some of that is from our progress and hustle to get it done, and it’s also indicative of an evolving market,” Rosenberg said.