The CW’s Chief Doesn’t Care When or Where Audiences Watch His Shows

Mark Pedowitz reexamines network's streaming strategy

Most network heads are pulling their hair out over the decline of linear ratings, but not The CW president Mark Pedowitz. He doesn't care when or how audiences watch his network's content, as long as they do watch.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.