Customers Who Complain the Most Are Actually the Most Profitable to a Brand

So how can the experience improve for picky among us?

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As customers go, those who complain the most are also the most profitable to a company’s bottom line. So how can brands ensure those customers who bring in the bucks also have a good experience? That was the focus of the session (above) at Adweek’s recent Elevate: Creativity conference.

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