Crackle Will Be the ‘Bedrock’ of New Owner CSS Entertainment's Streaming Offerings

CEO Bill Rouhana says he'll keep the Crackle and Chicken Soup for the Soul brands separate for now

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The free, ad-supported streaming service formerly known as Sony Crackle might be under new ownership and have a different corporate name, but the platform’s consumer-facing brand isn’t slated to change anytime soon, according to its new CEO.

Sony, which formerly owned and operated Crackle, in March sold a majority stake in the company to Chicken Soup for the Soul Entertainment, a result of a nearly year-long effort from Sony to pawn off the streaming service and CSS Entertainment’s ongoing efforts to acquire video on-demand services.




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