Crackle Will Be the ‘Bedrock’ of New Owner CSS Entertainment's Streaming Offerings

CEO Bill Rouhana says he'll keep the Crackle and Chicken Soup for the Soul brands separate for now

The free, ad-supported streaming service formerly known as Sony Crackle might be under new ownership and have a different corporate name, but the platform’s consumer-facing brand isn’t slated to change anytime soon, according to its new CEO.