NewFronts

Crackle Plus Sets Branded Content Studio, Reward Program, New FAST Channels

The AVOD service unveils more than 100 new originals during NewFronts presentation

A still from Sherlock showing actor Benedict Cumberbatch surrounded by reporters.
Crackle said upwards of 10% of its viewership and advertising runs through Sherlock, which is now on the platform.BBC's Sherlock via Crackle
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By Bill Bradley

May 5, 2022

Crackle Plus’s NewFronts presentation is so loaded that it’s providing chicken soup for a marketer’s soul.

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Headshot of Bill Bradley

Bill Bradley

Bill Bradley is Adweek's deputy TV editor.

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