Crackle Hopes a Customized Streaming Experience for Viewers Is a Big Hit With Advertisers

Network will focus on creating programming for a 'point-of-view'

With Comedians In Cars Getting Coffee moving to Netflix, streaming network Crackle is determined to continue creating programming based around psychographics rather than demographics for its 18 million monthly viewers. At this morning’s upfront presentation, the network rolled out the results of a study that looked at just that.