Could Snapchat Be a March Madness Player This Year?

Turner Sports' marketing integrations captain, Will Funk, dishes on college hoops

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March Madness, the annual rite of spring for college basketball fans—and a marketing bonanza for brands—is upon us once again (starting March 15 and ending with the championship game April 6). The three-week hoops tourney generated more than $1.1 billion in TV revenue for media rights holders CBS and Turner in 2014, per Kantar, and both networks expect to see more gains thanks to growing digital investments from sponsors like AT&T, Coca-Cola and Capital One.

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