Connected TV Platforms Prepare for 'Most Streamed TV Event' Ever in Super Bowl 55

Cord-cutters will flock to Roku, Amazon and smart TVs for Sunday's game


There are about to be more ways than ever to stream the Super Bowl, thanks to wider availability and the proliferation of smart TVs. As Sunday approaches, connected TV platforms are preparing for what they anticipate will be “the most streamed TV event to date,” in the words of Amazon Fire TV’s vp and gm, Sandeep Gupta.

Among this year’s many Super Bowl streaming options, CBS is providing unauthenticated access to Sunday’s matchup on its website and the CBS Sports app for OTT devices and services, smart TVs and mobile devices.

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