The Big Game

Connected TV Platforms Prepare for 'Most Streamed TV Event' Ever in Super Bowl 55

Cord-cutters will flock to Roku, Amazon and smart TVs for Sunday's game

CBS Digital has beefed up its infrastructure to support the influx of Super Bowl streamers.NFL, Getty Images
By Mollie Cahillane

February 4, 2021

There are about to be more ways than ever to stream the Super Bowl, thanks to wider availability and the proliferation of smart TVs. As Sunday approaches, connected TV platforms are preparing for what they anticipate will be “the most streamed TV event to date,” in the words of Amazon Fire TV’s vp and gm, Sandeep Gupta.

Mollie Cahillane

Mollie is Adweek's reporter covering the business of connected TV.

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