Comscore Creates Its Own Unified Measurement Offering to Rival Nielsen’s

Called Comscore Everywhere, it will roll out this year

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Comscore is looking to capitalize on the industry’s measurement upheaval by rolling out its own new unified measurement platform— providing a comprehensive and deduplicated cross-platform view of media consumption—that rivals Nielsen’s upcoming Nielsen One offering.

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Comscore Everywhere will be commercially available this year in phases, starting with the live product Comscore Campaign Ratings. The new tool builds on the success of Comscore Campaign Ratings, which measures deduplicated reach and frequency across linear TV, CTV and digital. 

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