TV Upfronts

CNN Still Held Its Upfront—but Coronavirus Was the Elephant in the Room

Epidemic and the election were the main topics at upfront season’s first event

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The coronavirus epidemic has already thrown a wrench into upfront season, with two media companies canceling their upfront events earlier this week. However, CNN went ahead with its own presentation Thursday night, kicking off upfront season with its CNN Experience event at its New York headquarters in 30 Hudson Yards.

Despite growing coronavirus concerns, WarnerMedia’s cable news network had no problem convincing buyers to make the trek to Manhattan’s west side: The 250-seat theater was filled to capacity, with some attendees relegated to an overflow room.

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