CBS Sells Out Its Super Bowl LIII Ad Inventory Just Hours Before Kickoff

Brands are paying as much as $5.3 million per 30-second spot

As the weekend approached, CBS had been putting the finishing touches on its Super Bowl ad sales. CBS

CBS’ mantra when it came to Super Bowl ad sales has been that the company would no longer declare that it was sold out of inventory ahead of kickoff. But the network had a change of heart today and said it is indeed sold out of its Super Bowl LIII in-game ad space, just hours before the game began.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.