CBS' Leslie Moonves Predicts Upfront Price Increases

Whether or not there are price increases in the 2009 network TV upfront, the posturing season has begun. The CEO of at least one network — CBS — believes it will command price increases in this upfront, still six months away.
 
CBS chief executive Les Moonves told investors at a Citigroup media conference in Arizona today that CBS would get advertisers to pay more for ads in the next upfront, but said it was “way too early” to speculate on how big those increases would be.

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