Exactly two months before Super Bowl 50 airs, CBS said it is holding back a few of its 30-second spots so it can sell them last-minute to advertisers who are desperate to get into the Big Game.
"We could close it out tomorrow if we wanted," Les Moonves, CBS Corp. president and CEO, told investors today at UBS's annual Global Media and Communications Conference in New York. But the network believes it can fetch "north of $5 million a spot" shortly before the big game.
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