CBS and The CW Both Wrap Their Upfront Sales With Double-Digit CPM Increases

Prime-time volume was flat at CBS and up 3-5% at its sister broadcast network

The Late Show with Stephen Colbert was a big upfront draw for CBS, while buyers were also interested in The CW's Black Lightning. Sources: CBS, The CW

The first broadcasters are crossing the upfront finish line this year, as network siblings CBS and The CW have separately wrapped up their sales.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.