Certain streaming platforms have been off-limits for advertisers. But that’s about to change as Netflix and Disney+ put the finishing touches on ad-supported services. Their AVOD (ad-supported video-on-demand) rivals are also hopping on board and debuting increasingly innovative and interactive formats.
The goal for all platforms, no matter their strategy, is to attract and retain more viewers. Scott Comstock, svp, Peacock and digital advertising strategy for NBCUniversal advertising and partnerships, Amy McDevitt, sports brand partnership lead for Amazon Ads, and Josh Mattison, svp, revenue management & operations for Disney Advertising, joined Adweek’s Mollie Cahillane during our Convergent TV West Summit in Los Angeles Tuesday to dissect this dynamic evolution.