Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
In May, the last month of the 2016-17 TV season, the national advertising market was up slightly year over year on the continued strength of cable news and lifestyle networks. But broadcast prime time spend was down 4 percent and shorter NBA and NHL playoff series also ate into ad revenue, according to new data from Standard Media Index.
The national TV market was up 2 percent year-over-year. Cable networks jumped 2 percent, and broadcast networks were up 1 percent compared to May 2016.
According
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in