In May, the last month of the 2016-17 TV season, the national advertising market was up slightly year over year on the continued strength of cable news and lifestyle networks. But broadcast prime time spend was down 4 percent and shorter NBA and NHL playoff series also ate into ad revenue, according to new data from Standard Media Index.
Cable News Saw Big Ad Spend Increases in May, But Broadcast Prime Time Took a Hit
Even with declining ratings, Empire had the month's highest ad rate
