Cable News Saw Big Ad Spend Increases in May, But Broadcast Prime Time Took a Hit

Even with declining ratings, Empire had the month's highest ad rate

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In May, the last month of the 2016-17 TV season, the national advertising market was up slightly year over year on the continued strength of cable news and lifestyle networks. But broadcast prime time spend was down 4 percent and shorter NBA and NHL playoff series also ate into ad revenue, according to new data from Standard Media Index.

The national TV market was up 2 percent year-over-year. Cable networks jumped 2 percent, and broadcast networks were up 1 percent compared to May 2016.

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