Cable News Saw Big Ad Spend Increases in May, But Broadcast Prime Time Took a Hit

Even with declining ratings, Empire had the month's highest ad rate

In May, the last month of the 2016-17 TV season, the national advertising market was up slightly year over year on the continued strength of cable news and lifestyle networks. But broadcast prime time spend was down 4 percent and shorter NBA and NHL playoff series also ate into ad revenue, according to new data from Standard Media Index.