The days of watching music videos on MTV, VH1 or BET from your couch are long gone unless you’re grooving to the intros of shows like The Challenge or Jersey Shore. Hosting service Vevo has dominated the music video scene for over a decade now.
Vevo’s director of U.S. local ad sales Liz Baxter and director of advanced TV sales Charlie Betcher spoke about engaging diverse audiences and driving cultural trends during Adweek’s Elevate: Independent Agencies session, The Appeal of Culturally Relevant Content, moderated by convergent TV reporter Mollie Cahillane.
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