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These days, nearly every digital publication is concerned about how to do video correctly online.
During an Advertising Week panel titled “How to Become a Video First Business,” lifestyle site LittleThings, which creates over 1,600 pieces of digital and video content each month and Business Insider, which sees over 2.8 billion monthly video views, shared what they’ve learned in this ever-changing ecosystem.
1. Less is better
In reference to busy mobile websites that hit readers with multiple pop-ups before allowing them to reach the content, Justin Festa, the chief digital officer at LittleThings, declared: “Less is better.”
“If you create content of a high enough value, you don’t need all those other ads,” he said.