Making its first public appearance at tonight’s GLAAD Media Awards, a new Bud Light rainbow bottle will soon be on sale nationwide for Pride Month in June.
The aluminum bottle, designed by agency FCB Red, marks the brand’s 20-year partnership with GLAAD, which will receive $1 from each case sold from May 27 to June 30 up to a maximum of $150,000.
“Bud Light has been a supporter of the LGBTQ+ community since the ’80s, and we are excited to continue our long-standing partnership with GLAAD by collaborating with them on this new commemorative bottle that celebrates the LGBTQ+ community and everything GLAAD does to support it,” said Andy Goeler, vp of marketing for Bud Light.
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