As Nielsen prepares to meet with media and agency clients Friday to discuss its strategy for releasing its total content ratings (TCR), the broadcast network presidents have added their voices to those in the industry asking the company to modify its rollout plans for the new metric, which is still scheduled for full release on March 1.
Broadcast TV Presidents Want Nielsen to Get Things 'Right' and Delay Total Content Ratings Rollout
Company to meet with clients to discuss options
