NBCUniversal Says Nielsen's Total Content Ratings Aren't Ready, Wants to Delay Rollout

Nielsen reaffirms support and timetable for new platform

NBCUniversal wants to put the breaks on Nielsen's impending rollout of its total audience measurement platform, claiming that "it's not ready for release."

Linda Yaccarino, chairman of advertising sales and client partnerships for NBCUniversal, said she and her company have "deep concerns" about Nielsen's total content ratings, or TCR, product. In a letter Tuesday to Nielsen execs Lynda Clarizio, president of U.S. media, and Sara Erichson, evp of client solutions, Yaccarino said TCR is "not ready for release" and would do "more harm than good" in its current form.

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