Convergent TV

In Brand Refresh, Children's TV Network Drops Barney and Thomas for Original Shows

Alyssa Milano is Sprout's first 'Mom-bassador'

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By Jason Lynch

September 15, 2015

After urging preschoolers to embrace and explore the world around them, Sprout is taking its own advice.

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Headshot of Jason Lynch

Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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