Diversity, Equity and Inclusion

BET’s ‘Dear Black People’ Spot Kicks Off $25 Million Social Justice Campaign

Through Content for Change, it's partnering with civil rights groups on its platforms

BET Content for Change
BET kicks off its Juneteenth campaign with an ode to the Black community's love, joy, pride and power. BET

By Mary Emily O'Hara

June 11, 2020

BET, a subsidiary of ViacomCBS, is launching a $25 million social justice initiative called Content for Change.

Mary Emily O'Hara
@MaryEmilyOHara maryemily.ohara@adweek.com Mary Emily O'Hara is a diversity and inclusion reporter. They specialize in covering LGBTQ+ issues and other underrepresented communities.
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