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The NBA and digital entertainment company BroadbandTV, or BBTV, are launching a new YouTube channel today that takes viewers behind the scenes to meet their favorite NBA players and influencers. The channel is called NBA Playmakers and will feature original shows.
“This community of creators has become part of the NBA family and has helped us connect with fans in a new way,” said Jeff Marsilio, NBA senior vice president, new media distribution, in a prepared statement.