Life After Lockdown Back-to-School TV Ad Spend Plays Hooky in 2020 Retailers have spent 70% less on national ads so far Retailers aren't rushing back to advertise for the start of the new school year. Getty Images By Kelsey SuttonAugust 28, 2020 Key Insight: The dip in back-to-school spend highlights how Covid-19 continues to disrupt the TV ad marketplace in complicated ways. Kelsey Sutton @kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television. Recommended articles
