Life After Lockdown

Back-to-School TV Ad Spend Plays Hooky in 2020

Retailers have spent 70% less on national ads so far

Retailers aren't rushing back to advertise for the start of the new school year. Getty Images
By Kelsey Sutton

August 28, 2020

Key Insight:

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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