Life After Lockdown

Back-to-School TV Ad Spend Plays Hooky in 2020

Retailers have spent 70% less on national ads so far

Retailers aren't rushing back to advertise for the start of the new school year. Getty Images

By Kelsey Sutton

August 28, 2020

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Kelsey Sutton
@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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