AT&T Shutting Down Live TV Streaming Service AT&T TV Now

The virtual MVPD is no longer available to new customers, as company focuses on AT&T TV offering

AT&T TV Now logo
AT&T has discontinued AT&T TV Now for new customers new subscribers, and is pushing them towards AT&T TV instead. AT&T

AT&T is attempting to clean up its struggling pay-TV business, sunsetting its live TV subscription streaming service AT&T TV Now—in favor of its newer AT&T TV broadband service.

@MollieCahillane Mollie is Adweek's reporter covering the business of connected TV.