AT&T Shutting Down Live TV Streaming Service AT&T TV Now

The virtual MVPD is no longer available to new customers, as company focuses on AT&T TV offering

Join TV, media, marketing and tech leaders for Adweek Convergent TV, Mar. 21–22. Virtual and in-person passes available. 50% off through Feb. 6.

AT&T is attempting to clean up its struggling pay-TV business, sunsetting its live TV subscription streaming service AT&T TV Now—in favor of its newer AT&T TV broadband service.

The operator is no longer offering the virtual MVPD service to new customers, though current subscribers still have access, at least as of now. In an update on its website, AT&T said the service “has merged with AT&T TV to bring you the best live and on-demand experience!”

“We’re bringing more value and simplicity by merging these two streaming services into a single AT&T TV experience,” Vince Torres, svp of marketing at AT&T, said in a statement.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in