AT&T Among 11 Sponsors for ESPN's College Football Playoff National Championship Game

Last year's final generated an estimated $54.9 million in TV ad revenue

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Disney Ad Sales has secured 11 sponsors for Monday’s College Football National Championship Game on ESPN, which features a match-up between SEC powerhouses Georgia and Alabama.

Top line

AT&T is returning as the presenting sponsor of the National Championship Game—the culmination of the college football season—and Mercedes-EQ will serve as the halftime entitlement sponsor.

AT&T 5G is set to sponsor the pregame showcase and Ram Trucks will sponsor the postgame showcase. Other sponsors include Allstate, Capital One, the upcoming Bob’s Burgers movie, Dr Pepper, Gatorade, Siri and Taco Bell.

All brands are returning sponsors, except for Mercedes and Ram Trucks, who are first-time College Football Playoff sponsors.




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