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Screenvision Media reiterated the case at its upfront event for investing in ads at the movies.
Seeing an ad on the big screen captures the audience’s attention better than TV and the audience feels more connected with the advertiser’s message, they said.
The upfront event, held at the PlayStation Theater in New York, made attendees feel like they were at the movies, as popcorn was handed out at the start of the presentation, along with drinks.
Screenvision Media offers on-screen advertising, lobby promotions and integrated marketing programs to advertisers.
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