ASME Issues New Ad Guidelines

With ads popping up on covers, traipsing across editorial white space and woven into magazines in various unusual ways, the American Society of Magazine Editors’ guidelines — which advise how to keep ads and editorial content separate — haven’t always kept up.
 
Today, the  ASME released revised guidelines for the first time in five years, with new language concerning the use of false covers, sponsored sections, interruptive advertising and ad adjacencies — high-profile examples of which have lately come before the association.
 
ASME is also working on revisions to its digital guidelines to reflect the growing use of invasive and...

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