As ‘Subscription Fatigue’ Sets In, the OTT Reckoning May Be Upon Us

Nearly half of consumers are frustrated by streaming overload

44% of consumers surveyed said "no ads" was the top reason to subscribe to a new streaming service. Getty Images

Deciding which streaming outlet you want to subscribe to can be just as hard as finding a show itself.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.