As HBO Max Turns 1, the Streamer Mines Its Early Data For Year 2 Growth

The company is focused on engagement—and winning back former subscribers

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WarnerMedia’s streaming service HBO Max, which debuted one year ago today, focuses on the human curatorial touch in its interface, with custom collections and human-generated recommendations aimed at serving up a less-daunting selection of programs to peruse. But behind the scenes, the company is tracking hundreds of consumer signals to fine-tune just about everything the service offers, all in an effort to keep its customers paying while also winning over new fans.

“We look at about 250-plus separate signals as consumers are on their journey with us, and what we’re trying to do when we see those signals is project out engagement and also influence it in a better fashion,” says Brad Wilson, WarnerMedia evp, growth and revenue.



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