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Given then the meteoric growth of second-screen TV viewing, coupled with the excitement surrounding Web-connected TV, advertisers are drooling over the possibilities of advanced TV advertising. Of course, so was Google, Microsoft, and pretty much everyone who was ever involved in the now-infamous Canoe endeavor.
Still, that’s not stopping some powerful tech companies from trying to make TV ad delivery a lot more like online advertising (in terms of its powerful precision, not lousy pricing).
Gracenote, a subsidiary of Sony Corporation of America, believes it can help bring more sophisticated, data-driven ad targeting to TV.
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