Animal Planet's Puppy Bowl Doesn't Have It Ruff With Slate of Marketing Partners

Bark Social, Valpak and Pooch Perks are among new sponsor brands

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As America gears up for the Big Game this weekend, Animal Planet is busy with a Super Bowl of its own.

Team Ruff and Team Fluff are returning on Sunday at 2 p.m. for Puppy Bowl 2023, the 19th iteration of the call-to-adoption TV event. And they’re bringing a whole slate of marketing partners.

Puppy Bowl 2023 marks the first time the event will be broadcast under the Warner Bros. Discovery brand, with the event being simulcast across Animal Planet, Discovery Channel, TBS, HBO Max and Discovery+.

This year, 122 puppies from 67 shelters across 34 states will “compete” as part of Animal Planet’s yearly adoption event.




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