TV Upfronts

ANA Calls for 'Transformative' Shift to Calendar Year Upfront

Move would 'accommodate the new reality forced upon us,' says CEO

Buyers and media companies alike have been planning for a staggered upfronts marketplace this year due to the economic disruption caused by Covid-19, but the Association of National Advertisers is proposing a much larger change—one that would completely upend the $20 million in ad revenue usually transacted during that time.

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