ANA Calls for ‘Transformative’ Shift to Calendar Year Upfront
Move would 'accommodate the new reality forced upon us,' says CEO
Buyers and media companies alike have been planning for a staggered upfronts marketplace this year due to the economic disruption caused by Covid-19, but the Association of National Advertisers is proposing a much larger change—one that would completely upend the $20 million in ad revenue usually transacted during that time.
