AMC-Owned Streamer UMC Plans January Rebrand to AllBlk

Planned change comes amid broader efforts to strengthen targeted SVOD offerings

The rebrand will roll out in the first week of the new year. ALLBLK, UMC

UMC, the AMC Networks-owned streaming service focused on Black television and cinema, will rebrand to AllBlk in January as the media company continues to shift to its niche streaming strategy.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.