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Ad inventory for Amazon’s first Black Friday NFL game, a matchup between the Dolphins and the Jets, is sold out, the company has confirmed to Adweek. In addition, the Thursday Night Football games surrounding Black Friday, on 11/16 and 11/30, have also sold out ad inventory.
Danielle Carney, head of NFL ad sales for Amazon, told Adweek the news demonstrates “the overall strength and demand for Prime Video’s NFL programming.” The company also noted the sellouts were the result of strong interest during the upfront market.
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